"Finding something unique to wear is difficult. It can be expensive or take a lot of time," says Swedish fashion blogger Kenza Zouiten, in a film on the H&M-backed Ivyrevel fashion website.
But now the "I have nothing to wear" dilemma could be solved by a new app, which aims to create a customized dress design based on smartphone data showing someone's location and activity, as well as the weather.
The "data dress" technology is a collaboration between Google and Ivyrevel, and is based on Android's Awareness API, which lets apps "be aware of all aspects of a user's environment," according to a post on the Android Developers' blog.
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Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Wednesday, February 8, 2017
PERSONALIZED "CODED COUTURE" DRESS BASED ON SMARTPHONE APP DATA IS CREATED BY GOOGLE AND H&M
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Joseph Pratana at
10:52 PM
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Labels: Advertising, Art, Business, Creativity, Culture, Lifestyle, News, Technology
Friday, April 17, 2015
HOW SUCCESS ALMOST KILL "MAGIC: THE GATHERING" CARD GAME
Magic: The Gathering is a game where players use cards to cast spells on their opponents. The game quickly became a hit after it was introduced in the mid-1990s. But the game's very popularity led to a crisis inside the company.
Magic cards are sold in small packs with random sets of cards, like baseball cards. And, like baseball cards, some Magic cards quickly became more desirable — and more expensive — than others. Not long after the game was invented, particularly desirable cards were selling for hundreds of dollars each.
Magic cards are sold in small packs with random sets of cards, like baseball cards. And, like baseball cards, some Magic cards quickly became more desirable — and more expensive — than others. Not long after the game was invented, particularly desirable cards were selling for hundreds of dollars each.
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Joseph Pratana at
5:45 PM
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Labels: Advertising, Art, Business, Creativity, Leadership
A LITTLE JOLT OF ELECTRICITY WILL BOOST PEOPLE'S CREATIVITY
Need some creative, out-of-the box ideas? Try adding a little jolt to your next brainstorming session.
Researchers from the University of North Carolina-Chapel Hill have found that stimulating the brain with electrical impulses boosts creativity. The impulses, researchers say, activated specific brain waves associated with originative thinking, and people who were buzzed scored significantly higher on a test of creative thought.
Time to kiss writer’s block goodbye.
Researchers from the University of North Carolina-Chapel Hill have found that stimulating the brain with electrical impulses boosts creativity. The impulses, researchers say, activated specific brain waves associated with originative thinking, and people who were buzzed scored significantly higher on a test of creative thought.
Time to kiss writer’s block goodbye.
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Joseph Pratana at
1:01 PM
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Labels: Advertising, Art, Business, Creativity, Education, health life, Idea, Lifestyle, nature, Psychology, Self-Help
Thursday, August 21, 2014
NY WORLD TRADE CENTRE NEW LOGO
The new logo for the World Trade Center in New York City has been revealed—it is the result of a US$3.57 million branding project that was undertaken by Landor Associates.
Considering the historical significance of the site, the logo is rather unsurprisingly brimming with meaning and references—however, according to Fast Co. Design, it is more “confusing” than poetic.
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Joseph Pratana at
10:33 AM
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Labels: Advertising, Creativity, Graphic Design, History, Idea
THORIUM CAR: NEED TO BE REFUELED EVERY 100 YEARS (video)
If you haven’t yet been amazed by the hybrid car that runs on air or the water-powered engine, this vehicle is sure to make you think twice about the alternative forms of transportation which will one day rule the road.
The new Thorium car, created by a company called Laser Power Systems, is completely emission-free, turbine-free, and is electricity generated. It’s one of the new sustainable-powered engines to show just how unnecessary modern day propulsion engines are and also offer an exciting alternative.
The new Thorium car, created by a company called Laser Power Systems, is completely emission-free, turbine-free, and is electricity generated. It’s one of the new sustainable-powered engines to show just how unnecessary modern day propulsion engines are and also offer an exciting alternative.
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Joseph Pratana at
10:24 AM
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Labels: Advertising, Automotive, Business, Creativity, Science, Technology, Video
Saturday, August 16, 2014
PHOTOSHOP: LANDSCAPE EDITING - NATURAL HDR EFFECT (video)
In this tutorial I will show you how I enhanced a landscape photo in Photoshop using HDR toning and adjustment layers. I will also show you how to create realistic sunlight using Gradients and the Apply Image option to create selective masking.
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Joseph Pratana at
6:10 AM
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Labels: Advertising, Art, Creativity, Education, Graphic Design, Video
Saturday, August 9, 2014
A NEW LOGO FOR ADIDAS
Based in Frankfurt, Germany, BRAND DESIGNER Oğuzhan Öçalan recently gave sportswear giant Adidas a branding makeover.
After analyzing Adidas’ branding design, he concluded that the brand’s use of different logos for each of its sub-brands can be confusing for consumers and thus weaken the branding strategy.
After analyzing Adidas’ branding design, he concluded that the brand’s use of different logos for each of its sub-brands can be confusing for consumers and thus weaken the branding strategy.
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Joseph Pratana at
6:10 AM
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Labels: Advertising, Art, Business, Creativity, Education, Graphic Design, life, Lifestyle, Psychology
Thursday, August 7, 2014
THE STORY BEHIND SEXY CHINESE PEACH BUTTS
Because Nothing Says 'I Love You' Like Fruit Wearing Lingerie
Saturday is Chinese Valentine's Day (August 2, 2104). But why buy your loved one flowers when you can give her peaches wearing panties? Just yesterday, the scantily-clad fruits went viral -- not just in China, but globally. The juicy bottoms were tweeted by a Chinese state news outlet, the People's Daily, and also got coverage in mainstream U.S. outlets such as New York magazine and Kotaku.
Saturday is Chinese Valentine's Day (August 2, 2104). But why buy your loved one flowers when you can give her peaches wearing panties? Just yesterday, the scantily-clad fruits went viral -- not just in China, but globally. The juicy bottoms were tweeted by a Chinese state news outlet, the People's Daily, and also got coverage in mainstream U.S. outlets such as New York magazine and Kotaku.
Posted by
Joseph Pratana at
6:15 AM
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Labels: Advertising, Art, Business, Creativity, Leadership, News
Friday, March 14, 2014
HIGHLY CREATIVE PEOPLE DO 18 THINGS DIFFERENTLY
Creativity works in mysterious and often paradoxical ways. Creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context. Inspiration and ideas often arise seemingly out of nowhere and then fail to show up when we most need them, and creative thinking requires complex cognition yet is completely distinct from the thinking process.
Posted by
Joseph Pratana at
1:07 PM
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Labels: Advertising, Art, Business, Creativity, Education, Graphic Design, Idea, Inspirational Story, Leadership, Psychology, Self-Help
Saturday, December 7, 2013
PANTONE COLOR OF THE YEAR 2014: RADIANT ORCHIRD
Pantone, an X-Rite company and the global authority, today announced PANTONE® 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014.
“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
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Joseph Pratana at
12:21 PM
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Labels: Advertising, Art, Business, Creativity, Psychology
Monday, October 28, 2013
HONDA ILLUSIONS (video)
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Joseph Pratana at
8:55 AM
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Labels: Advertising, Art, Automotive, Video
Tuesday, March 12, 2013
MILK RUN (video)
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Joseph Pratana at
11:15 AM
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Labels: Advertising, Video
Saturday, March 9, 2013
FUNNY TV COMMERCIAL (video)
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Joseph Pratana at
11:51 AM
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Labels: Advertising, Video
Thursday, March 7, 2013
THE BEST ADVERTISING IS SINCERE
In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any channel. Under the klieg lights of The New, we risk losing sight of what makes all of it possible — an old-fashioned virtue that's equally at home in social, mobile, and digital, and also in ad agency conference rooms everywhere, despite what the stereotypes might suggest. I'm talking about sincerity.
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Joseph Pratana at
8:23 AM
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Labels: Advertising, Business, Leadership
Wednesday, January 16, 2013
EVERYDAY CREATIVITY
We all marvel at other people's artistic achievements and ingenuity. But most of us fail to nurture our inner innovator. Start living creatively and reap the benefits—including fewer relationship headaches and more fulfilling workdays.
The tattoo artists throughout Russia's prison system have never had lessons in painting technique (nor, apparently, hygiene training). They don't have ink and tools at their disposal. And yet they create entire murals on one another's chests and backs: onion-domed cathedrals, intricate cobwebs, chilly grim reapers. And they're not just beautiful decorations—they are coded biographies, telling those in the know their bearer's history and affiliations.
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Joseph Pratana at
9:53 AM
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Labels: Advertising, Art, Business, Creativity, Leadership
Friday, December 7, 2012
EMERALD: COLOR OF THE YEAR 2013
CARLSTADT, N.J., Dec. 6, 2012 – Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 17-5641 Emerald, a lively, radiant, lush green, as the Color of the Year for 2013.
Posted by
Joseph Pratana at
10:18 AM
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Labels: Advertising, Art, Automotive, Creativity, Culture, Graphic Design, Idea, Lifestyle, Media, Photography, Psychology
Wednesday, November 7, 2012
COKE ZERO: UNLOCK THE 007 IN YOU (video)
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Joseph Pratana at
9:45 AM
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Labels: Advertising, Video
Sunday, October 28, 2012
BEYERDYNAMIC CUSTOM SERIES (video)
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Joseph Pratana at
2:42 PM
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Labels: Advertising, Music, Video
Thursday, October 25, 2012
SKYFALL: HEINEKEN COMMERCIAL (video)
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Joseph Pratana at
2:34 PM
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Labels: Advertising, Business, Movie, Video
Thursday, September 20, 2012
A TALE OF TWO JAMES BOND 'SKYFALL" POSTER
Two very different posters emerged for November's release of the 23rd James Bond installment, Skyfall. In one, current Bond incarnation Daniel Craig looks the upright perfectly dressed 007. Sure he has a
Posted by
Joseph Pratana at
7:48 AM
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Labels: Advertising, Art, Graphic Design, Movie
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