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Steve Jobs, Jan. 27, 2010 |
The man could not stand dirt. When he built his company’s first factory in Fremont, Calif., in 1984, he frequently got down on his hands and knees and looked for specks of dust on the floor as well as on all the equipment. For Steve Jobs, who was rolling out the Macintosh computer, these extreme measures were a necessity. “If we didn’t have the discipline to keep that place spotless,” the Apple co-founder later recalled, “then we weren’t going to have the discipline to keep all these machines running.” This perfectionist also hated typos. As Pam Kerwin, the marketing director at Pixar during Jobs’ hiatus from Apple, told me, “He would carefully go over every document a million times and would pick up on